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إرفاق

CRM Specialist

جدة, السعودية تم النشر 2025/01/28 12:34:19 تنتهي 2025-02-27 الرقم المرجعي: JB1100061351

وصف الوظيفة

Job Purpose:

The CRM Specialist is responsible for supporting the execution of the club’s Customer Relationship Management (CRM) strategy, with a focus on fan engagement, retention, and commercial growth. The role involves managing CRM tools, executing data-driven campaigns, and ensuring personalized communication to enhance fan loyalty and maximize revenue streams.

CRM Campaign Execution:

  • Assist in implementing CRM strategies to engage fans across key platforms (email, SMS, web, mobile notifications).
  • Execute personalized and automated marketing campaigns to target fan segments and optimize engagement.
  • Coordinate with internal teams to align campaigns with club initiatives, promotions, and events.

Fan Segmentation and Data Management:

  • Utilize CRM tools to segment fan data based on demographics, behavior, and preferences.
  • Maintain clean and accurate data within the CRM system, ensuring compliance with data privacy regulations.
  • Regularly update and analyze fan insights to deliver targeted and relevant campaigns.

Commercial Revenue Growth:

  • Support CRM initiatives to increase ticketing sales, memberships, retail purchases, and other revenue streams.
  • Deliver targeted campaigns to drive fan acquisition, retention, and loyalty.

CRM System Management:

  • Assist in the daily management and optimization of the CRM platform to ensure seamless operation.
  • Collaborate with IT and external vendors to troubleshoot system issues and integrate new features.
  • Conduct audits to ensure data accuracy and functionality.

Performance Reporting and Analysis:

  • Track CRM performance metrics, including open rates, conversion rates, and ROI.
  • Prepare performance reports with actionable insights to enhance campaign strategies.
  • Support senior management with data-driven recommendations to improve CRM effectiveness.

Fan Engagement Initiatives:

  • Coordinate personalized fan engagement campaigns to deliver relevant content, offers, and loyalty programs.
  • Collaborate with marketing and social media teams to ensure a consistent and cohesive fan experience across all platforms.

المهارات

Academic Qualifications and Experience:

  • Bachelor’s degree in marketing, Business, Data Analytics, or a related field.
  • Minimum of 2-3 years of experience in CRM operations, marketing automation, or data analytics.
  • Excellent written and verbal communication skills in both Arabic and English.
  • Experience in the sports or entertainment industry. (Preferred )
  • Proficiency with CRM tools and platforms (e.g., Salesforce, HubSpot, Braze).
  • Strong knowledge of data privacy regulations and compliance standards.
  • Certification in CRM Management or Digital Marketing is a plus.

تقدم الآن

تفاصيل الوظيفة

مكان الوظيفة جدة, السعودية
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل

المرشح المفضل

المستوى المهني مبتدئ الخبرة
عدد سنوات الخبرة الحد الأدنى: 2 الحد الأقصى: 3
الجنسية المملكة العربية السعودية

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